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Good advice from Robin Good ... With the growing amount of blog-based independent news, social media, real-time news streams, live collaboration tools, video and podcasts, Internet users are increasingly on the run. At the pace of a few minutes for each, people are jumping from conversations to entertainment to creating content and sharing it with no pause or break. Their attention is now the scarce resource, not the content, tools or services they are interacting with.
That's why the ability to grab and hold someone attention for an extended period of time has become more valuable than gold. Getting deep and extended customer attention is going to be one the most valuable asset a company can build, no matter what article or product it sells.
This is why "attention" is the new ROI.
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